基本情報/Basic Information

遠隔授業（授業回数全体の半分以上）の場合は、科目名の先頭に◆が付加されています（2023年度以降）

開講科目名 ／Course	観光マーケティング研究B／Tourism Marketing Research B
時間割コード ／Course Code	T2T10127_T1
開講所属 ／Course Offered by	観光学研究科（前期）／Graduate School of Tourism
ターム・学期 ／Term・Semester	2026年度／Academic Year　　第1クォーター／1Q
曜限 ／Day, Period	他／Otr
開講区分 ／Semester offered	前期／the former term
単位数 ／Credits	1.0
学年 ／Year	1,2
主担当教員 ／Main Instructor	Husna Zainal Abidin／Husna Zainal Abidin
授業形態 ／Lecture Form	演習
教室 ／Classroom	西４号館Ｋ２０８／K208
開講形態 ／Course Format
ディプロマポリシー情報 ／Diploma Policy	要件年度 ／Required Year 要件所属 ／Course Name ディプロマポリシー ／Diploma Policy DP値 ／DP Point 2023/04 ～9999/04 観光学研究科（前期） 高度な専門性と研究力 4 2023/04 ～9999/04 観光学研究科（前期） 協働性と倫理性 3 2023/04 ～9999/04 観光学研究科（前期） 地域への関心とグローバル視点 3

担当教員情報/Instructor Information

教員名 ／Instructor	教員所属名 ／Affiliation
Husna Zainal Abidin／Husna Zainal Abidin	観光学部（教員）

授業の概要・ねらい ／Course Aims	This course builds on the knowledge gained in 'Tourism Marketing Research A' by providing students with practical, hands-on experience in tourism marketing research. Students will apply theoretical concepts to a mini research project, focusing on research design, data collection, and analysis. By conducting field research and working on a real-world case study, students will develop the skills needed to design effective tourism marketing research and provide data-driven recommendations.
到達目標 ／Course Objectives	By the end of this course, students will be able to: 1. Collect and analyse relevant data for tourism marketing research. 2. Understand and apply key principles of tourism marketing research design. 3. Develop confidence in designing and conducting research in real-world settings.
成績評価の方法・基準 ／Grading Policies/Criteria	Class participation – 20% Individual presentation – 80%
教科書 ／Textbook	Kotler, P., Bowen, J.T. and Baloglu, S. (2021). Marketing for Hospitality and Tourism. 8th ed. Pearson (ISBN: 9781292363516). Students can access the book through the university library.
参考書・参考文献 ／Reference Book	Journal articles, book chapters and industry/government reports will be used as course readings.
履修上の注意 ・メッセージ ／Notice for Students	This course is a GP course and is taught fully in ENGLISH. All communications will be conducted on Teams channel
履修を推奨する関連科目 ／Related Courses	This class complements "Tourism Marketing Research A". Students are highly encouraged to take these two classes together.
授業時間外学修（予習・復習等）の内容 ／students learning outside of the class, preparation and review are included	Please read reading materials and read case studies on tourism marketing research to improve your understanding. Please check Team channel frequently.
その他連絡事項 ／Other messages	Course content may be rearranged to adapt to students' learning progress.
授業理解を深める方法 ／How to deepen your understanding of classes	Please read reading materials and case studies on tourism marketing research to improve you understanding.
オフィスアワー ／Office Hours	Students are encouraged to make an appointment and discuss their assignments with the lecturer if they have any questions. Online consultation is also available upon request.
科目ナンバリング ／Course Numbering	T80025E11199D521
実務経験のある教員等による授業科目 ／Practical Experience	実践的教育 ／Practical Education 1. 該当しない 実践的教育の内容 ／Contents

No.	回（日時） ／Time (date and time)	主題と位置付け ／Subjects and position in the whole course	学習方法と内容 ／Methods and contents	備考（担当） ／Notes
1	1（19 June）	Course introduction and briefing	Introduction to the course.Reviewing research methods.
2	2（28 June)	Applying tourism marketing research methods	Develop research proposal
3	3（27 June）	Applying tourism marketing research methods	Conduct fieldwork
4	4（27 June）	Applying tourism marketing research methods	Conduct fieldwork
5	5（28 June）	Applying tourism marketing research methods	Conduct fieldwork
6	6（28 June）	Applying tourism marketing research methods	Understand and analyse the data collected
7	7（28 June）	Presentation	Marketing presentation
8	8（3 July）	Course summary	Course summary and wrap up