シラバス参照
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シラバス参照
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| 科目一覧へ戻る | 2025/04/02 現在 |
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開講科目名 ／Course |
観光マーケティング研究B／Tourism Marketing Research B | ||||||||||||
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時間割コード ／Course Code |
T2T10127_T1 | ||||||||||||
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開講所属 ／Course Offered by |
観光学研究科（前期）／Graduate School of Tourism | ||||||||||||
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ターム・学期 ／Term・Semester |
2025年度／Academic Year 第1クォーター／1Q | ||||||||||||
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曜限 ／Day, Period |
他／Otr | ||||||||||||
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開講区分 ／Semester offered |
前期／the former term | ||||||||||||
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単位数 ／Credits |
1.0 | ||||||||||||
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学年 ／Year |
1,2 | ||||||||||||
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主担当教員 ／Main Instructor |
Husna Zainal Abidin／Husna Zainal Abidin | ||||||||||||
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授業形態 ／Lecture Form |
演習 | ||||||||||||
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教室 ／Classroom |
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開講形態 ／Course Format |
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ディプロマポリシー情報 ／Diploma Policy |
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教員名 ／Instructor |
教員所属名 ／Affiliation |
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| Husna Zainal Abidin／Husna Zainal Abidin | 観光学部（教員） |
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授業の概要・ねらい ／Course Aims |
This course builds on the knowledge gained in 'Tourism Marketing Research A' by providing students with practical, hands-on experience in tourism marketing research. Students will apply theoretical concepts to a mini research project, focusing on research design, data collection, and analysis. By conducting field research and working on a real-world case study, students will develop the skills needed to design effective tourism marketing research and provide data-driven recommendations. |
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到達目標 ／Course Objectives |
By the end of this course, students will be able to: 1. Collect and analyse relevant data for tourism marketing research. 2. Understand and apply key principles of tourism marketing research design. 3. Develop confidence in designing and conducting research in real-world settings. |
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成績評価の方法・基準 ／Grading Policies/Criteria |
Class participation – 20% Individual presentation – 80% |
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教科書 ／Textbook |
Kotler, P., Bowen, J.T. and Baloglu, S. (2021). Marketing for Hospitality and Tourism. 8th ed. Pearson (ISBN: 9781292363516). Students can access the book through the university library. |
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参考書・参考文献 ／Reference Book |
Journal articles, book chapters and industry/government reports will be used as course readings. |
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履修上の注意 ・メッセージ ／Notice for Students |
This course is a GP course and is taught fully in ENGLISH. All communications will be conducted on Teams channel |
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履修する上で必要な事項 ／Prerequisite |
This course is taught complementary to Tourism Marketing Research A. This course is a part of the Global Program, and it will be conducted in ENGLISH. Therefore, students are required to have sufficient language skills in English to be able to listen to lectures (listening), to participate in discussions and presentations (speaking), to read English materials (reading), and to complete assignments (writing). Students may access course materials (lecture slides and readings) through the online system (Microsoft Teams) |
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履修を推奨する関連科目 ／Related Courses |
Tourism Marketing Research A. |
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授業時間外学修についての指示 ／Instructions for studying outside class hours |
Please read reading materials and read case studies on tourism marketing research to improve your understanding. Please check Team channel frequently. |
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その他連絡事項 ／Other messages |
Course content may be rearranged to adapt to students' learning progress. |
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授業理解を深める方法 ／How to deepen your understanding of classes |
Please read reading materials and case studies on tourism marketing research to improve you understanding. |
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オフィスアワー ／Office Hours |
Students are encouraged to make an appointment and discuss their assignments with the lecturer if they have any questions. Online consultation is also available upon request. |
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科目ナンバリング ／Course Numbering |
T80025E11199D521 |
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実務経験 ／Practical Experience |
無 |
| No. | 回（日時） ／Time (date and time) |
主題と位置付け ／Subjects and instructor's position |
学習方法と内容 ／Methods and contents |
備考（担当） ／Notes |
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| 1 | 1 | Course introduction and briefing | Introduction to the course | |
| 2 | 2 | Applying tourism marketing research methods | Develop research proposal | |
| 3 | 3 | Applying tourism marketing research methods | Conduct fieldwork | |
| 4 | 4 | Applying tourism marketing research methods | Conduct fieldwork | |
| 5 | 5 | Applying tourism marketing research methods | Conduct fieldwork | |
| 6 | 6 | Applying tourism marketing research methods | Understand and analyse the data collected | |
| 7 | 7 | Presentation | Marketing presentation | |
| 8 | 8 | Course summary | Course summary and wrap up |