基本情報/Basic Information

遠隔授業（授業回数全体の半分以上）の場合は、科目名の先頭に◆が付加されています（2023年度以降）

開講科目名 ／Course	Tourism Marketing Research（M)／Tourism Marketing Research（M)
時間割コード ／Course Code	T2T10107_T1
開講所属 ／Course Offered by	観光学研究科（前期）／Graduate School of Tourism
ターム・学期 ／Term・Semester	2024年度／Academic Year　　第1クォーター／1Q
曜限 ／Day, Period	金／Fri　3
開講区分 ／Semester offered	前期／the former term
単位数 ／Credits	2.0
学年 ／Year	1,2
主担当教員 ／Main Instructor	Husna Zainal Abidin
授業形態 ／Lecture Form	講義
教室 ／Classroom	西２号館Ｅ２０４／E204
開講形態 ／Course Format
ディプロマポリシー情報 ／Diploma Policy	要件所属 ／Course Name ディプロマポリシー ／Diploma Policy DP値 ／DP Point 観光学研究科（前期） 高度な専門性と研究力 6 観光学研究科（前期） 地域への関心とグローバル視点 4

担当教員情報/Instructor Information

教員名 ／Instructor	教員所属名 ／Affiliation
Husna Zainal Abidin	観光学部（教員）

授業の概要・ねらい ／Course Aims	This course aims to introduce students to fundamental concepts and theories in tourism marketing research methods and facilitate students' learning through the authentic application of research methods in their selected tourism industry.
到達目標 ／Course Objectives	After the completion of the course, students should be able to: 1. synthesize their knowledge and understanding of tourism marketing research in the form of a presentation and academic report. 2. demonstrate their awareness of their learning development through reflections and in-class activities.
成績評価の方法・基準 ／Grading Policies/Criteria	To successfully complete this course, students must complete the activities listed below. Weights indicate the contribution of each activity to the final grade. Details of each activity will be provided in class. 1. In-class activities/individual reflections (discussions and answering short questions): 15% 2. Group presentation (Group size depends on class size): 25% 3. 2000-word group academic report: 60%
教科書 ／Textbook	Kotler, P., Bowen, J.T. and Baloglu, S. (2021). Marketing for Hospitality and Tourism. 8th ed. Pearson (ISBN: 9781292363516). Students can access the book through the university library.
参考書・参考文献 ／Reference Book	Journal articles, book chapters and industry/government reports will be used as course readings.
履修上の注意 ・メッセージ ／Notice for Students
履修する上で必要な事項 ／Prerequisite	This course is a part of the Global Program, and it will be conducted in ENGLISH. Therefore, students are required to have sufficient language skills in English to be able to listen to lectures (listening), to participate in discussions and presentations (speaking), to read English materials (reading), and to complete assignments (writing). Students may access course materials (lecture slides and readings) through the online system (Microsoft Teams)
履修を推奨する関連科目 ／Related Courses	Tourism Management
授業時間外学修についての指示 ／Instructions for studying outside class hours	Students should ensure they read the assigned weekly reading materials.
その他連絡事項 ／Other messages	Guest speakers from academia and industry who are experts in the field may be invited to lectures to facilitate students' learning experience. Course content may be rearranged to adapt to students' learning progress and the availability of guest speakers.
授業理解を深める方法 ／How to deepen your understanding of classes	1. There will be in-class group/paired activities and presentations in this course. 2. Students will be encouraged to engage with academic papers relating to tourism marketing research. 3. Students will also be encouraged to reflect on their weekly learnings and connect it to their personal future growth. Active Learning: ⑧, ⑩"
オフィスアワー ／Office Hours	Friday 12:20-13:10. Office: Room 204, West-4 building. Students are encouraged to make an appointment and discuss their assignments with the lecturer if they have any questions. Online consultation is also available upon request.
科目ナンバリング ／Course Numbering	T07005E10199D521

No.	回（日時） ／Time (date and time)	主題と位置付け（担当） ／Subjects and instructor's position	学習方法と内容 ／Methods and contents	備考 ／Notes
1	1	Introduction to tourism marketing research.	Introduce the course and review the syllabus.
2	2	Defining tourism marketing and marketing process.	Introduction to tourism marketing research process and class discussion.
3	3	Market analysis and problem identification.	Introduction on how to analyse the market and identify problem for research.
4	4	Methods and tools in marketing research 1	Explore and discuss the types of data available in marketing research. We will also explore how focus groups and in-depth interviews can be used in marketing research.
5	5	Methods and tools in marketing research 2: observa	Explore and discuss how observational and projective methods can be used in marketing research.
6	6	Methods and tools in marketing research 3: Lego Se	Explore and discuss the emerging method of Lego Serious Play and how it is used in marketing research.
7	7	Methods and tools in marketing research 4: Netnogr	Explore and discuss how netnography and visual methods can be used in marketing research. We will also discuss methods that can be used in social media marketing methods.
8	8	Methods and tools in marketing research 4: Questio	Explore and discuss how questionnaires can be used in marketing research.
9	9	Measuring emotions in tourism research, a case of	Explore the importance of emotions in tourist experience and how emotions can be measures in tourism marketing research.
10	10	Other marketing research methods	Explore and discuss other current trends of research methods used in tourism marketing research.
11	11	Applied marketing research case study	Explore and discuss a case study on tourism marketing research.
12	12	Group discussion, report writing and presentation.	Discuss how to write a marketing research report and present its data. Assignment discussion.
13	13	Ethics in Tourism Marketing Research	Explore and discuss the ethical considerations needed when conducting tourism marketing research
14	14	Group presentations
15	15	Summative lecture	Review key concepts and theories covered in the course and conclude the course.