基本情報/Basic Information

遠隔授業（授業回数全体の半分以上）の場合は、科目名の先頭に◆が付加されています（2023年度以降）

開講科目名 ／Course	Tourism Management Research A（M)／Tourism Management Research A（M)
時間割コード ／Course Code	T2T10087_T1
開講所属 ／Course Offered by	観光学研究科（前期）／Graduate School of Tourism
ターム・学期 ／Term・Semester	2024年度／Academic Year　　第3クォーター／3Q
曜限 ／Day, Period	木／Thu　2
開講区分 ／Semester offered	後期／the latter term
単位数 ／Credits	2.0
学年 ／Year	1,2
主担当教員 ／Main Instructor	佐野　楓／SANO Kaede
授業形態 ／Lecture Form	講義
教室 ／Classroom	東１号館Ｅ１-３０５／E1-305
開講形態 ／Course Format
ディプロマポリシー情報 ／Diploma Policy	要件所属 ／Course Name ディプロマポリシー ／Diploma Policy DP値 ／DP Point 観光学研究科（前期） 高度な専門性と研究力 6 観光学研究科（前期） 地域への関心とグローバル視点 4

担当教員情報/Instructor Information

教員名 ／Instructor	教員所属名 ／Affiliation
佐野　楓／SANO Kaede	観光学部（教員）

授業の概要・ねらい ／Course Aims	This course aims to provide some strategic directions in how tourism firms and public sector organizations could respond to contemporary challenges and compete effectively in today's turbulent global business environment. This course employs academic papers as reading materials to give students a comprehensive understanding about the most emerging tourism management strategies. The major aims of Tourism Management Research are: 1. To explain the impact of globalization on international tourism and culture. 2. To introduce strategic approaches in tourism management. 3. To advance students' understanding of the causal mechanism underlying the formation and implementation of marketing strategies in the tourism, hospitality, and airline industries.
到達目標 ／Course Objectives	By the end of this course, students are expected to: 1. Understand the key concepts of strategic marketing 2. Be cognizant of new trends in the hospitality, airline, and tourism industries 3. Be able to apply the principles of strategic marketing in real business settings
成績評価の方法・基準 ／Grading Policies/Criteria	• Case Presentation: 15% x 3 • Final Presentation: 30% • Class Contribution 25%
教科書 ／Textbook	N/A Reading materials (academic papers) will be shared in Moodle.
参考書・参考文献 ／Reference Book	Brunt, P. Horner, S., & Semley, N. (2017). Research Methods in Tourism, Hospitality and Events Management . Sage Publication Ltd. https://uk.sagepub.com/en-gb/eur/research-methods-in-tourism-hospitality-and-events-management/book245382 Fyall, A., Legohérel, P., Frochot, I., & Wang, Y. (2019). Marketing for tourism and hospitality: Collaboration, technology and experiences. Routledge. https://www.routledge.com/Marketing-for-Tourism-and-Hospitality-Collaboration-Technology-and-Experiences/Fyall-Legoherel-Frochot-Wang/p/book/9781138121294
履修上の注意 ・メッセージ ／Notice for Students	1. Individual Case Presentation (Student lecture) & Case Questions Individual assignment is used to supplement each case study. Students are expected to find the answers of questions which are showed in syllabus before the class. A) Individual presentation is very important in this course. It reflects how you understand the cases we learned in class and how you cooperate with your team to judge business problems and solute them. B) Individual presentation serves as a short summary after several case studies. You will be asked to summarize the cases you learned and show the implications which you believe could be used into real business world or the things that are most impressive for you. C) For each individual case-based presentation, the student is suggested to arrange the class based on the timeline below. 2. Individual Final Presentation A) Select one topic from “theme park management”, “hospitality management”, “airline management”, or “destination management”. B) Introduce a new case study paper related to the topic you selected. For example, your topic is “airline management”, and the case you want to introduce is “Japan Airlines”. Or, your topic is IR, and the case you want to introduce is “Osaka”. (No need to write a long case like the cases we use during the class, but introduce the destination, and show why you are interested in it, and why you want to introduce it) C) Think three questions related to the case. You could use the questions to ask your classmates to answer. 3. Individual Contribution We will have some discussions during each class. You are expected to keep active thinking and positive class joint. The students who actively join the class will be highly evaluated.
履修する上で必要な事項 ／Prerequisite	All enrolled students are required to download the reading materials from Moodle before the class starts or use their laptops to access the reading materials during the class. The printed materials will not be distributed in every class.
履修を推奨する関連科目 ／Related Courses	・ Readings in Tourism Research ・ Tourism Management Research B
授業時間外学修についての指示 ／Instructions for studying outside class hours	The total time for preview and review is approximately 90 hours. Students are expected to learn more through independent study in addition to the class material every week.
その他連絡事項 ／Other messages	N/A
授業理解を深める方法 ／How to deepen your understanding of classes	・ Students are expected to preview and review the content of each session. ・ Students are expected to read all cases used in this course regardless of whether it is their turn to present. 【「アクティブ・ラーニング」実施要項⑤⑧⑩】
オフィスアワー ／Office Hours	Period 3, Thursday or by appointment
科目ナンバリング ／Course Numbering	T07005E10199D521

No.	回（日時） ／Time (date and time)	主題と位置付け（担当） ／Subjects and instructor's position	学習方法と内容 ／Methods and contents	備考 ／Notes
1	Session 1	Orientation	Self-introduction & Course overview
2	Session 2	Theme Park Management	[Case 1] Disneyland Paris: a case analysis demonstrating how glocalization works
3	Session 3	Theme Park Management	[Case 2] Disney’s successful adaptation in Hong Kong: a glocalization perspective
4	Session 4	Hospitality Management	[Case 3] Four Seasons goes to Paris
5	Session 5	Hospitality Management	[Case 4] Ritz-Carlton and EMC: the gold standards in operational behavioral differentiation
6	Session 6	Hospitality Management	[Case 5] Socio-economic impacts on local community through tourism development with special reference to Heritance Kandalama
7	Session 7	Airline Management	[Case 6] Singapore Airlines: achieving sustainable advantage through mastering paradox
8	Session 8	Airline Management	[Case 7] AirAsia: indeed the sky’s the limit!
9	Session 9	Destination Management	[Case 8] Ecotourism in Bhutan: extending its benefits to rural communities
10	Session 10	Destination Management	[Case 9] Tourism, development and “destination Dubai”: cultural dilemmas and future challenges
11	Session 11	Destination Management	[Case 10] Desired attributes of medical treatment and medical service providers: a case study of medical tourism in Thailand
12	Session 12	Destination Management	[Case 11] Creating value from social big data: implications for smart tourism destinations
13	Session 13	Destination Management	[Case 12] Reasons for visitor dissatisfaction with wildlife tourism experiences at highly visited national parks in Sri Lanka
14	Session 14	Summary	Final presentation
15	Session 15	Summary	Final presentation