シラバス参照 |
科目一覧へ戻る | 2021/09/16 現在 |
開講科目名 /Course |
Tourism and Hospitality Marketing/Tourism and Hospitality Marketing |
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時間割コード /Course Code |
T4T10686_T1 |
開講所属 /Course Offered by |
観光学部/Faculty of Tourism |
ターム・学期 /Term・Semester |
2021年度/Academic Year 第2クォーター/2Q |
曜限 /Day, Period |
月/Mon 3, 月/Mon 4 |
開講区分 /Semester offered |
第2クォーター/2Q |
単位数 /Credits |
2.0 |
学年 /Year |
2,3,4 |
主担当教員 /Main Instructor |
佐野 楓/SANO Kaede |
科目区分 /Course Group |
_ |
授業形態 /Lecture Form |
|
教室 /Classroom |
T-101教室/T-101 |
教員名 /Instructor |
教員所属名 /Affiliation |
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佐野 楓/SANO Kaede | 観光学部(教員) |
授業の概要・ねらい /Course Aims |
The goal of this course is to help you use principles of tourism to think strategically about business decisions. "Learning outcomes” at the beginning of every session to orientate you and to focus your mind in respect of the key concepts that underpin each session. In this course, I will introduce as many real cases as possible to deepen your understanding of tourism principles, rather than being based on a theoretical background. I expect all of you to engage the material, your classmates, the faculty and your abilities, with vigor. |
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到達目標 /Course Objectives |
After taking this course, I expect you to be comfortable in using theories to analyze any given real case relating to tourism. To achieve these goals, we will be using a variety of learning tools, including readings and projects. |
教科書 /Textbook |
None. (Students are expected to use the powerpoint material distributed in every session to review the content of lecture) |
参考書・参考文献 /Reference Book |
N/A |
履修上の注意 ・メッセージ /Notice for Students |
This class will be conducted online. Please check Moodle for more information after the class registration has been confirmed. |
履修する上で必要な事項 /Prerequisite |
N/A |
授業時間外学修についての指示 /Instructions for studying outside class hours |
This is a course teaching in English, but not a course teaching English. Please preview and review the lecture content very session. The total time for preview and review is approximately 90 hours. The students are expected to learn more things by themselves besides the class every week |
その他連絡事項 /Other messages |
All enrolled students are required to download the lecture materials (powerpoint material) from Moodle before the class starts. Powerpoint material will not be distributed. |
科目ナンバリング /Course Numbering |
(15期)T328504QE / T3285J13E |
成績評価の方法・基準 /Grading Policies/Criteria |
our grade in this course will be determined as follows: ・ Mid-term group presentation 20% ・ Final group presentation 25% ・ Class contribution (Discussion) 30% ・ Individual Essay (Marketing Plan) 25% ・ Bonus (your achievement of worksheet) +α% |
授業理解を深める方法 /How to deepen your understanding of classes |
The students are expected to positively learn and find “something new” through group work and fieldwork rather than passively accept the things taught in the class. At the end of the course, all of the students are required to present a tourism management related case that researched by themselves. Students are also suggested set the learning outcomes by themselves. 【「アクティブ・ラーニング」実施要項⑥⑧⑩】 |
履修を推奨する関連科目 /Related Courses |
・Tourist Behavior ・Tourism and Culture ・Customer Relationship Management |
オフィスアワー /Office Hours |
Monday Period 5 at Sano's office |
No. | 回(日時) /Time (date and time) |
主題と位置付け(担当) /Subjects and instructor's position |
学習方法と内容 /Methods and contents |
備考 /Notes |
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1 | Session 1 | Course outline | Orientation | Please bring your laptop |
2 | Session 2 | Lecture & Discussion | An Introduction to Tourism Marketing | Please bring your laptop |
3 | Session 3 | Lecture & Discussion | Design and Management Tourism Products | Please bring your laptop |
4 | Session 4 | Lecture & Discussion | Pricing Management and Strategies | Please bring your laptop |
5 | Session 5 | Lecture & Discussion | Marketing Channels | Please bring your laptop |
6 | Session 6 | Lecture & Discussion | Integrated Marketing Communication Strategies | Please bring your laptop |
7 | Session 7 | Feedback | Mid-term Group Presentation | |
8 | Session 8 | Lecture & Discussion | Tourism Market Segmentation, Targeting and Positioning | Please bring your laptop |
9 | Session 9 | Lecture & Discussion | Tourist Behavior | Please bring your laptop |
10 | Session 10 | Lecture & Discussion | Tourism Marketing Research | Please bring your laptop |
11 | Session 11 | Lecture & Discussion | Building Direct Customer Relationship | Please bring your laptop |
12 | Session 12 | Lecture & Discussion | Internal Marketing | Please bring your laptop |
13 | Session 13 | Lecture & Discussion | Destination Marketing | Please bring your laptop |
14 | Session 14 | Course summary | Summary and Preparation for Final Group Presentation | Please bring your laptop |
15 | Session 15 | Feedback | Final Group Presentation |