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授業情報／Class Information

科目一覧へ戻る 2025/04/01 現在

基本情報/Basic Information

遠隔授業（授業回数全体の半分以上）の場合は、科目名の先頭に◆が付加されています（2023年度以降）
開講科目名
／Course 		Event Management／Event Management
時間割コード
／Course Code 		T4T10520_T1
開講所属
／Course Offered by 		観光学部／Faculty of Tourism
ターム・学期
／Term・Semester 		2025年度／Academic Year　　第4クォーター／4Q
曜限
／Day, Period 		月／Mon　3,　月／Mon　4
開講区分
／Semester offered 		第4クォーター／4Q
単位数
／Credits 		2.0
学年
／Year 		2,3,4
主担当教員
／Main Instructor 		山北　隆太郎
授業形態
／Lecture Form 		講義
教室
／Classroom 		東１号館Ｅ１-２０６／E1-206
開講形態
／Course Format
ディプロマポリシー情報
／Diploma Policy
要件年度
／Required Year 		要件所属
／Course Name 		ディプロマポリシー
／Diploma Policy 		DP値
／DP Point
2020/04
～9999/04 		観光学部 専門的知識や技能 6
地域への関心と国際的視点 4

担当教員情報/Instructor Information

教員名
／Instructor 		教員所属名
／Affiliation
山北　隆太郎 大学共通
授業の概要・ねらい
／Course Aims		 Events have been ubiquitous in our society. Major sport and cultural events have the potential to contribute to the host communities economically, socially, and environmentally. Moreover, well-organized events can stimulate human mobility, attending participants, spectators, and supporters as tourists, establishing a tight relationship with the tourism industry. Many tourism-related organizations are now engaging in those events. However, it has become clear that poor management of events can severely damage the host communities. These contexts show the importance of understanding the effective management of events, especially in their interaction with tourism. This course responds to these societal needs. Therefore, this course aims to provide an understanding of key concepts and frameworks essential for managing events that attract tourists.

The main instructor has three years of experience as a secretariat member for a national-level masters baseball event and has participated in commissioned research on major sport events, including the World Masters Games and the Osaka Marathon. These experiences provide valuable insights that connect theory with practice. Consequently, this course will feature a relatively higher number of cases related to sport events; however, other types of events will also be considered.

Guest speaker(s) from academia and/or the industry may be invited to this course to facilitate students’ learning experience.
到達目標
／Course Objectives		 Through taking this course, students should be able to:
1. Gain knowledge of the concepts and frameworks associated with managing events that attract tourists;
2. Apply knowledge regarding event management in various contexts to identify both similarities and differences;
3. Integrate knowledge regarding event management with emerging trends, topics and practices, and then, share these insights with their peers; and
4. Develop their academic English skills—reading, listening, writing, and speaking—by studying event management in English.
成績評価の方法・基準
／Grading Policies/Criteria		 Each student's final score will be calculated based on the following components. The weights indicate the contribution of each activity to the final grade. Further details will be provided in class.
1. Reaction papers (completed after the second session of each class day): 20%
2. Individual essay (topic to be determined): 30%
3. Group presentation (topic to be determined): 50%
教科書
／Textbook		 There is no textbook for this course.
参考書・参考文献
／Reference Book		 Reference materials will include journal articles, book chapters, industry and government reports, as well as newspaper and magazine articles. These readings will be provided in class if needed.
履修上の注意 ・メッセージ
／Notice for Students		 As this is a GP 2.0 course subject, all teaching will be conducted in English. Students are expected to have sufficient English proficiency (about IELTS 5.0-6.0) to read English materials, listen to lectures, write essays, and make presentations. Having said that, as one of the course objectives is to develop students' academic English skills, anyone eager to study event management in English is welcome.
履修する上で必要な事項
／Prerequisite		 Students are required to bring their own laptops to class.
履修を推奨する関連科目
／Related Courses		 N/A
授業時間外学修についての指示
／Instructions for studying outside class hours		 Students may be expected to read specific materials before attending class.
その他連絡事項
／Other messages		 ・The course description may be modified depending on students' English skills and the class size.
授業理解を深める方法
／How to deepen your understanding of classes		 ・This course will include in-class activities such as group discussions..
・Students will have the opportunity to choose their own context or case for individual essays and presentations.
[Active Learning: ④, ⑧, ⑩]
オフィスアワー
／Office Hours		 Every Monday (technically, on designated class dates) from 16:30 to 18:00. Students are encouraged to schedule an appointment if they have any questions or concerns to discuss with the lecturer. Online consultations are also available upon request.
科目ナンバリング
／Course Numbering		 T07083E01001G241
実務経験
／Practical Experience 		有
No. 回（日時）
／Time (date and time)		 主題と位置付け
／Subjects and instructor's position		 学習方法と内容
／Methods and contents		 備考（担当）
／Notes
1 1 Orientation Lecture:
Introducing the world of events (What is an event? What is event management? Why is it important?)		 Class procedures and evaluation methods will also be explained.
2 2 Reasons for bidding & hosting events Lecture and Discussion:
Understanding key concepts and frameworks (e.g., event legacy and Triple Botton Line)
3 3 How to study event management Lecture and discussion:
Understanding key approaches (e.g., stakeholder approach and event lifecycle)
4 4 Planning events: Part 1 Lecture and discussion:
Understanding key concepts (e.g., visions & missions, resources, leadership, organizational structures, and project management)
5 5 Planning events: Part 2 Lecture and discussion:
Understanding key concepts (e.g., financing and human resource managemenet)
6 6 Planning events: Part 3 Lecture and discussion:
Understanding key concepts (e.g., marketing and sponsorship)
7 7 Implementing events Lecture and discussion:
Understanding key concepts (e.g., site planning, operations, and protocols/ceremonies)
8 8 Closing events Lecture and discussion:
Understanding various approaches to event evaluation
9 9 How to use events: Tourism/hospitality organizatio Lecture and discussion:
Understanding “event leveraging” as a key approach to consider how tourism/hospitality-related organizations can strategically use events
10 10 How to use events: Host community perspective Lecture and discussion:
Understanding “event portfolio” as a key approach for event host communities focusing on tourism development to strategically use events
11 11 Guest lecture Guest lecture:
Absorbing practical experiences of event management		 Guest speaker(s) to be determined
12 12 Group work Group work:
Preparing for group presentations
13 13 Group presentations: Part 1 Group presentations:
Peer evaluation of presentations by students
14 14 Group presentations: Part 2 Group presentations:
Peer evaluation of presentations by students
15 15 Researching event managemenet & Summary Lecture:
Introducing various approaches to research event management, followed by wrapping up the course

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