基本情報/Basic Information

遠隔授業（授業回数全体の半分以上）の場合は、科目名の先頭に◆が付加されています（2023年度以降）

開講科目名 ／Course	Tourist Behavior／Tourist Behavior
時間割コード ／Course Code	T4T10472_T1
開講所属 ／Course Offered by	観光学部／Faculty of Tourism
ターム・学期 ／Term・Semester	2024年度／Academic Year　　第4クォーター／4Q
曜限 ／Day, Period	金／Fri　3,　金／Fri　4
開講区分 ／Semester offered	第4クォーター／4Q
単位数 ／Credits	2.0
学年 ／Year	2,3,4
主担当教員 ／Main Instructor	Husna Zainal Abidin
授業形態 ／Lecture Form	講義
教室 ／Classroom	東１号館Ｅ１-３０５／E1-305
開講形態 ／Course Format
ディプロマポリシー情報 ／Diploma Policy	要件所属 ／Course Name ディプロマポリシー ／Diploma Policy DP値 ／DP Point 観光学部 専門的知識や技能 6 観光学部 地域への関心と国際的視点 4

担当教員情報/Instructor Information

教員名 ／Instructor	教員所属名 ／Affiliation
Husna Zainal Abidin	観光学部（教員）

授業の概要・ねらい ／Course Aims	This course introduces a range of concepts and theories widely discussed in the tourism field in order to understand the behaviors of tourists. It will also present a variety of studies from around the world and consider some of the key factors influencing tourist behavior. The topic of "service design" will be a key theoretical concept uused to understand and better support tourists in their tourist experiences. As a major assessment project, students will be asked to identify one type of tourist in the current global tourism market and develop a marketing and management plan for the chosen segment using key concepts and theories covered in the course.
到達目標 ／Course Objectives	Upon successful completion of this course, students should be able to: 1. Explain the key concepts and theories related to tourist behavior 2. Apply key concepts and theories to develop a destination’s marketing and management plan 3. Develop a logical and coherent academic report in English
成績評価の方法・基準 ／Grading Policies/Criteria	For successful completion of this course, students must complete the activities listed below. Weights indicate the contribution of each activity to the final grade. Details of each activity will be provided in class. 1. In-class activities (group discussion and short writing activities): 35% 2. Online discussion activities: 20% 3. Individual report: 45%
教科書 ／Textbook	Pearce, P. (2005). Tourist behaviour: Themes and conceptual schemes. Channel View Publications. (ISBN: 9781845410223, US$ 39.95) Note: Students can access the electronic version of the text book through the library database.
参考書・参考文献 ／Reference Book	Journal articles, book chapters and industry/government reports will also be used as course readings. Course readings will be provided in the class.
履修上の注意 ・メッセージ ／Notice for Students	・This is a GP 2.0 course subject (GP指定科目); as such, all teaching will be conducted in English. ・Students who completed all Principles of Tourism subjects (A, B, C and D) are recommended to take this subject. ・There will be many small group tasks during the lectures; therefore, all students are expected to attend each lecture and actively participate. ・Students are also required to participate in online discussion activities; online activities will be conducted in the course’s Microsoft Teams.   ・Students may access course materials (lecture slides and readings) through the online system (Moodle and Microsoft Teams). ・The arrangement of the class topics may be revised to adapt to students' learning progress and the availability of guest speakers.
履修する上で必要な事項 ／Prerequisite	・Students must submit their final report electronically via Microsoft Teams. ・Students are expected to bring their own laptop and notebooks to class.
履修を推奨する関連科目 ／Related Courses	Principles of Tourism A, B, C, D.
授業時間外学修についての指示 ／Instructions for studying outside class hours	・Students are expected to read course readings each week before attending the class.
その他連絡事項 ／Other messages	・Guest speakers from academia and the industry who are expert in the field may be invited to lectures to facilitate students’ learning experience.
授業理解を深める方法 ／How to deepen your understanding of classes	・There will be in-class group activities and online discussion activities in this course. ・Students have opportunities to select their own topic for their final report. [Active Learning: ④, ⑩, ⑪ ]
オフィスアワー ／Office Hours	Friday 12:20-13:10. Office: Room 204, West-4 building. Students are encouraged to make an appointment and discuss their assignments with the lecturer if they have any questions. Online consultation is also available upon request.
科目ナンバリング ／Course Numbering	T07093E01001G241

No.	回（日時） ／Time (date and time)	主題と位置付け（担当） ／Subjects and instructor's position	学習方法と内容 ／Methods and contents	備考 ／Notes
1	1	Course introduction and overview	Introduce the course and review the syllabus.
2	2	Current trends in tourism	Explore current trends in global tourism. In-class group discussion and short writing activity will be conducted.
3	3	Understanding the tourist 1	Explore key characteristics of tourists in the current tourism market and introduce the concept of market segmentation.
4	4	Understanding the tourist 2	Explore key characteristics of tourists in the current tourism market and introduce the concept of market segmentation (cont.). In-class group discussion and short writing activity will be conducted.
5	5	Tourist motivation 1	Introduce key motivation theories related to tourism.
6	6	Tourist motivation 2	Introduce key motivation theories related to tourism (cont.). In-class group discussion and short writing activity will be conducted
7	7	Destination image and branding 1	Introduce key concepts related to destination image and branding.
8	8	Destination image and branding 2	Introduce key concepts related to destination image and branding (cont.). In-class group discussion and short writing activity will be conducted.
9	9	Decision-making	Explore tourists’ decision-making process.
10	10	On-site experiences & service design 1	Introduce the concept of experience and discuss its role in the tourism setting. Explore the concept of service design in supporting a positive tourist experience. In-class group discussion and short writing activity will be conducted.
11	11	On-site experiences & service design 2	Introduce the concept of experience and discuss its role in the tourism setting. Explore the concept of service design in supporting a positive tourist experience. In-class group discussion and short writing activity will be conducted. (cont.).
12	12	On-site experiences & service design 3	Continue the discussion on tourist on-site experience and how service design concepts can be used to develop positive tourist experiences. In-class group discussion and short writing activity will be conducted.
13	13	On-site experiences & service design 4	Continue the discussion on tourist on-site experience and how service design concepts can be used to develop positive tourist experiences. In-class group discussion and short writing activity will be conducted.
14	14	Tourist behaviour research	Discuss the role of tourist behavior research for both academia and industry. In-class group discussion and short writing activity will be conducted.
15	15	Summative lecture	Review key concepts and theories covered in the course and conclude the course.