基本情報/Basic Information

遠隔授業（授業回数全体の半分以上）の場合は、科目名の先頭に◆が付加されています（2023年度以降）

開講科目名 ／Course	Event Management／Event Management
時間割コード ／Course Code	T1T14505_T1
開講所属 ／Course Offered by	観光学部／Faculty of Tourism
ターム・学期 ／Term・Semester	2026年度／Academic Year　　第4クォーター／4Q
曜限 ／Day, Period	月／Mon　3,　月／Mon　4
開講区分 ／Semester offered	第4クォーター／4Q
単位数 ／Credits	2.0
学年 ／Year	2,3,4
主担当教員 ／Main Instructor	山北　隆太郎
授業形態 ／Lecture Form	講義
教室 ／Classroom	東１号館Ｅ１-２０３／E1-203
開講形態 ／Course Format
ディプロマポリシー情報 ／Diploma Policy	要件年度 ／Required Year 要件所属 ／Course Name ディプロマポリシー ／Diploma Policy DP値 ／DP Point 2026/04 ～9999/04 観光学部 専門的知識や技能 5 2026/04 ～9999/04 観光学部 地域への関心と国際的視点 5

担当教員情報/Instructor Information

教員名 ／Instructor	教員所属名 ／Affiliation
山北　隆太郎	大学共通

授業の概要・ねらい ／Course Aims	Events are ubiquitous in contemporary society. Major sport and cultural events have the potential to contribute to individuals, organizations, and host communities involved in those events psychologically, economically, and socially. When effectively organized, events can stimulate human mobility by attracting participants, spectators, and supporters as tourists, thereby establishing a close relationship with the tourism industry. As a result, many tourism-related organizations are now actively engaged in event management. However, it has become increasingly evident that poorly managed events can have serious negative consequences for host destinations at multiple levels. These circumstances highlight the importance of understanding effective event management, particularly in relation to tourism. Responding to these societal needs, this course aims to provide students with an understanding of key concepts and frameworks essential for managing events that attract tourists. The instructor’s research interests include examining how and why recurring events die, revive, and/or survive, with a particular focus on local marathons. In addition, he has three years of experience as a secretariat member for a national-level masters baseball event. These academic and practical experiences provide insights that bridge theory and practice. Consequently, although this course will feature a relatively higher number of case studies related to sport events, other types of events will also be examined. Guest speaker(s) from academia and/or the event industry may be invited to this course to further enrich students’ learning experiences.
到達目標 ／Course Objectives	Through this course, students will be able to: 1. Demonstrate an understanding of the concepts and frameworks related to the management of events that attract tourists; 2. Apply event management knowledge across diverse contexts to identify similarities and differences among events; 3. Integrate event management knowledge with emerging trends, topics, and practices, and then, effectively share these insights with peers; and 4. Develop academic English skills (e.g., listening, reading, writing, and speaking) through the study of event management in English
成績評価の方法・基準 ／Grading Policies/Criteria	Each student's final score will be calculated based on the following components. The percentages indicate the weight of each activity toward the final grade. Further details will be provided in class. 1. Reaction papers / short reports (submitted after the second session of each class day): 20% 2. Oral examination (topic to be determined): 30% 3. Group presentation (topic to be determined): 50%
教科書 ／Textbook	There is no textbook for this course.
参考書・参考文献 ／Reference Book	Reference materials will include journal articles, book chapters, and industry and government reports, as well as articles from newspapers and magazines. These readings will be provided in class as needed.
履修上の注意 ・メッセージ ／Notice for Students	As this is a GP 2.0 course subject, all teaching will be conducted in English. Students are expected to have sufficient English proficiency (approximately IELTS 5.0–6.0) to read academic materials, follow lectures, write reaction papers or short reports, undertake oral examinations, and make presentations. That said, as one of the course objectives is to develop students’ academic English skills, anyone who is eager to study event management in English is welcome to enroll. Students are required to bring their own smartphones and laptops to class.
履修を推奨する関連科目 ／Related Courses	N/A
授業時間外学修（予習・復習等）の内容 ／students learning outside of the class, preparation and review are included
その他連絡事項 ／Other messages	The course description may be modified depending on students’ English proficiency and class size.
授業理解を深める方法 ／How to deepen your understanding of classes	・This course will include in-class activities such as group discussions ・Students will have the opportunity to choose their own context or case for oral examinations and presentations [Active Learning: ④, ⑧, ⑩]
オフィスアワー ／Office Hours	Classes will be held every Monday (technically, on designated class dates) from 16:30 to 18:00. Students are encouraged to make an appointment if they have any questions or concerns to discuss with the instructor. Online consultations are also available upon request.
科目ナンバリング ／Course Numbering	T80023E01001B254
実務経験のある教員等による授業科目 ／Practical Experience	実践的教育 ／Practical Education 2. 該当する 実践的教育の内容 ／Contents

No.	回（日時） ／Time (date and time)	主題と位置付け ／Subjects and position in the whole course	学習方法と内容 ／Methods and contents	備考（担当） ／Notes
1	December 7, 1:10–2:40 PM	Orientation	Lecture: Introducing the world of events (What is an event? What is event management? Why is it important?)	Class principles, procedures, and evaluation methods will also be explained.
2	December 7, 2:50–4:20 PM	How to Study Event Management	Lecture and discussion: Understanding key approaches (e.g., stakeholder approach and event lifecycle)
3	December 14, 1:10–2:40 PM	Planning Events: Part 1	Lecture and Discussion: Understanding the reasons for bidding and hosting events
4	December 14, 2:50–4:20 PM	Planning Events: Part 2	Lecture and discussion: Understanding key concepts and frameworks (e.g., visions & missions, resources, and project management)
5	December 21, 1:10–2:40 PM	Planning Events: Part 3	Lecture and discussion: Understanding key concepts and frameworks (e.g., finance and human resources)
6	December 21, 2:50–4:20 PM	Planning Events: Part 4	Lecture and discussion: Understanding key concepts and frameworks (e.g., marketing and sponsorship)
7	January 8, 1:10–2:40 PM	Implementing Events	Lecture and discussion: Understanding key concepts and frameworks (e.g., venue management)
8	January 8, 2:50–4:20 PM	Closing Events	Lecture and discussion: Understanding key concepts and frameworks (e.g., event evaluation)
9	January 18, 1:10–2:40 PM	Why Events Fail: Part 1	Lecture and documentary film screening: Learning from failure through an iconic case
10	January 18, 2:50–4:20 PM	Why Events Fail: Part 2	Lecture and discussion: Understanding key concepts and frameworks (e.g., RATER Model)
11	January 25, 1:10–2:40 PM	How to Use Events	Lecture and discussion: Understanding key concepts and frameworks (e.g., event leveraging and event portfolio)
12	January 25, 2:50–4:20 PM	Group Work	Group work: Preparation for final presentations
13	February 1, 1:10–2:40 PM	Group Presentations: Part 1	Group presentations: Peer evaluation of presentations by students
14	February 1, 2:50–4:20 PM	Group Presentations: Part 2	Group presentations: Peer evaluation of presentations by students
15	February 8, 1:10–2:40 PM	Researching Event Management & Summary	Lecture: Introducing various approaches to event management research and wrapping up the course